Selling The Invisible: A Field Guide to Modern Marketing – Harry Beckwith
SELLING THE INVISIBLE is a succinct and sometimes entertaining look at the distinctive traits of services and their prospects, and the way any service, from a multinational brokerage to a home-based consultancy, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from beginning to end. Full of fantastic insights and written in a roll-up-your-sleeves, jargon-free, accessible style, akin to:
- The More You Say, the Less Folks Hear
- Greatness Could Get You Nowhere
- Focus Teams Don’ts &
- Seeing the Forest Around the Falling Trees.
Written By: Harry Beckwith
Narrated By: Jeffrey Jones
Publisher: Hachette Book Group USA
Duration: 1 hours 37 minutes
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