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Foundations of Business (5th Edition) – eBook

eBook details

  • Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
  • File Size: 97 MB
  • Format: PDF
  • Length: 560 pages
  • Publisher: Cengage Learning; 5th edition
  • Publication Date: January 11, 2016
  • Language: English
  • ASIN: B01AKC0C0K
  • ISBN-10: 1305511069, 1305639731
  • ISBN-13: 9781305511064, 9781305639737

$43.90 $8.00

SKU: foundations-of-business-5th-edition-ebook Categories: , , , Tags: , , , , , , ,

About The Author

Jack R. Kapoor

Robert J. Hughes

William M. Pride

William M. Pride

Dr. William M. Pride is a Professor of Marketing, Mays Business School, at Texas A&M University. Dr. Pride got his Ph.D. from Louisiana State University. He is the co-author of Cengage's FOUNDATIONS OF BUSINESS, a market leader. William teaches Principles of Marketing at both graduate and undergraduate levels and constantly solicits student feedback important to revising a Principles of Marketing textbook. His research interests are in promotion, advertising, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing Research, the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Bill is a member of the American Marketing Association, Society for Marketing Advances, Academy of Marketing Science, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both are lifetime achievement awards.

Gain a solid understanding of today’s business and what it takes to become a better employee, more informed consumer, and even a successful business owner with the best-selling Foundations Of Business, 5th edition (PDF). This up-to-date, comprehensive survey of business highlights forms of business ownership, human resources management, management and organization, social media and e-business, marketing, accounting, finance, and information systems. Core topics and special features examine ethics and social responsibility, entrepreneurship, and small business, and global issues, while new coverage addresses cutting-edge topics, such as the impact of social media in business, the economic recovery and remaining economic issues, international business, sustainability, and green and socially responsible business.

P.S We also have Foundations of Business 5e test bank and other instructor resources for sale. Contact for more info.

P.P.S A newer edition of this ebook is also available. See related products below.

NOTE: This sale only includes the ebook Foundations of Business, 5th edition in PDF. No access codes included.

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