Business Analytics 2nd edition (Global) by James Evans teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. College students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better complex business decisions. Included access to commercial grade analytics software gives college students a real-world experience and career-focused value. Author James R. Evans takes a balanced, holistic approach and looks at business analytics from predictive and descriptive perspectives.
Note: This is the (PDF) eBook of the printed book and may NOT include any website, media, access codes, or print supplements that may come packaged with the bound book.